The power to learn while selling

It is widely known that training retention diminishes almost immediately after training ends.  Overcome that reality by letting people learn while selling.  Research shows that the greater the relevance, the greater the recall.  What better relevance is there than using a skill practice to complete sales activity for a real prospect or customer?  Not only does that secure better retention of the desired practice, but it provides structure they can re-use over and over until fully ingrained.  What’s more, it completely eliminates the excuse from both salespeople and sales managers that “there’s no time for learning!”